Product executive with 20+ years scaling and stabilizing data-heavy B2B and enterprise SaaS platforms through growth, pivots, and multiple successful acquisitions. I specialize in translating deep customer insight into achievable strategy, rebuilding trust between Product & Engineering and, most recently, using agentic AI development to compress years of modernization work into months.
I'm currently focused on full-time product leadership roles, and remain selectively open to the right fractional, interim, or project-based engagement.
At the core of my approach is structured listening: a disciplined way of learning that turns conversations into insight you can act on.
Structured listening is the practice of asking the right questions—carefully designed to avoid bias—and capturing responses in a way that supports both qualitative insight and quantitative analysis.
I listen across the system:
Leadership: What are we trying to accomplish? What makes it hard? Where are decisions stuck?
Engineering & architecture: Where are we today? What's possible tomorrow?
Sales & customer success: What do we already know about this customer? Where are deals won, lost, or slowed?
Users & buyers: What's working well? What’s frustrating, inefficient, or fragile? What workarounds exist—and why?
The outcome isn’t just a series of good conversations. It’s validated understanding: patterns, tradeoffs, and evidence that support confident decision-making.
Listening isn’t a “soft skill.” When done rigorously, it unlocks clarity across strategy, execution, and go-to-market. Below are examples of the types of decisions and outcomes I help organizations achieve.
Corporate strategy: Clarify goals and success criteria. Surface hidden assumptions and unresolved questions. Align leaders and teams around a shared narrative, with communication tailored to each level of the organization.
Roadmaps: Design roadmap processes, templates, and content that balance ambition with feasibility. Support multi-year, annual, or quarterly planning, and help teams translate strategy into executable sprint-level plans.
Advisory panels: Design and operationalize multi-customer advisory programs, including audience definition, session structure, goals, and collateral. Coach teams on facilitation techniques that create value for both customers and the business.
Research design & execution: Design end-to-end research programs with customers and prospects: objectives, recruitment, discussion guides, analytics, and synthesis. Execute the research directly, or train internal teams to run high-quality research independently.
Product/Market fit: Identify barriers to market pull through customer research and close analysis of sales and marketing workflows. Recommend strategic changes to improve adoption, retention, and deal momentum.
Positioning & messaging: Use research with buyers, users, and competitive offerings to refine messaging so it better reflects how customers evaluate value and make purchasing decisions.
Business workflows: Observe real-world interactions, analyze data, and interview participants to understand how information and decisions flow across complex systems. Recommend improvements that reduce friction, lower costs, and improve retention.
Information design: Partner with subject-matter experts to understand domain complexity, and with information consumers to uncover misunderstandings and inefficiencies. Propose clearer structures, artifacts, and handoffs.
You may already have a capable Product team, but research, strategy, and operational rigor are hard to master through courses or books alone.
I work hands-on with Product Managers and leaders who want to level up their skills in customer research, strategic thinking, and roadmap development. Engagements range from targeted coaching to embedded mentorship, with the goal of leaving your team stronger and more self-sufficient.
While my focus right now is a full-time leadership seat, I remain open to select fractional, interim, or project-based work when the fit is right.
Fractional or interim leadership
Project-based or contract delivery
Advisory, coaching, or execution-focused engagements
If a role or an engagement seems like a fit, I'd love to hear from you.